wk 4 team assignment tactics and implementation
Review the
Marketing Plan Template and the
Case Study as a team.
Write a minimum of 1 pages for the Tactics and Implementation portions for your Marketing Plan to address the situation in the case study.
Cite at least 2 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
For the marketing plan just complete as stated below:
Tactics
Product
Service
Brand
Price
Incentives
Communication
Implementation
Defining the business infrastructure
Physical infrastructure
Organizational infrastructure
The business process
Strategic plan implications
Resource management
Product and service management
Brand management
Communication management
Distribution management
Set the schedule for implementation
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