Alphabet Energy
Evaluate Alphabet’s market entry decision through the following
market characteristics.
1. Which market looks most attractive for Alphabet’s technology at
this stage of the company’s development, assuming no one can match
Alphabet’s price and performance? Consider customer demands, time
to market, potential profits, and long-term strategic vision. How
would viable competitors change your evaluation?
2. Which market would present the most competition? Who would
Alphabet’s main competitors be and how could Alphabet differentiate
itself? What would be the main factors influencing the value of
Alphabet’s product and how might some of them change? What could
Alphabet do to anticipate these changes?
3. Should Alphabet pursue a single market entry or develop a
secondary option? Why? How?
4. How would you validate your market assumptions, and what other
information would be helpful?
5. How should Alphabet measure the success of its market selection
decision? Which criteria should it use to commit to or abandon a
particular market? How would it maintain this agility?
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Which market would present the most competition? Who would Alphabet’s main competitors be and how could Alphabet differentiate itself? was first posted on August 14, 2019 at 9:47 am.
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Which market would present the most competition? Who would Alphabet’s main competitors be and how could Alphabet differentiate itself? was first posted on August 14, 2019 at 9:52 am.
