what is the right balance

The press and the police have different goals/concerns. The police are concerned with the investigation; the press is concerned with selling papers/advertisements. The police and the media often butt heads because the media wants immediate and unfettered access since “breaking news” sells. The police insist that media interference causes problems and can hamper investigations.
The media reaches such a huge audience. The police could use the media to get information and help spread a more positive image. What is the right balance?
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