this assignment is due today in 9 hours….. must have done in 9 hours no late
based on the reading attachment and 2 video links:
Categorize the main characters as men’s men, men’s women, women’s men, and/or women’s women. If there is any overlap in the categories, explain that also. Be specific and use examples from the videos.
Initial posts should be approximately 250 words
After reading Steve Craig, “Men’s Men and Women’s Women”, it was somewhat amusing analyzing both videos and attempting to label them. In the Miller Genuine Draft commercial, I feel that men are the intended target, zeroing in on the fear of men not appearing manly. When the commercial starts, you see a guy walk up to the bar and asks the female bartender for a light beer. He is the established norm for handsome as she is beautiful. Things turn sour quickly when he doesn’t have a preference for the taste of the light beer. This guy overlaps the categories. He seems to be the men’s men but has lost his way with purchasing a “purse” that makes him seem feminine, a women’s man. That brings on condemnation from the waitress who seems to be overlapping in categories as well. Her looks, attitude, and boldness, along with the ability to put a staying men’s men back on the correct path to “manness”, for me makes her a man’s woman While her confidence and independence make her a women’s woman. With the Camden Singer Secret commercial, I find that the main target is women. The main character is a women’s woman, Pretty, successful, single and confident. She handles herself in the face of total embarrassment after she is caught eyeing one of the new employees. While she appeals to women, I feel she is in the category of men’s women as well, because she is sexy and seemingly accessible. I think both videos were effective in reaching their intended audience and was strategic to include the other gender as the lynchpin in the message.