TOPIC Discussion Blog #5: Outdoor or Out of Home media is one of the oldest forms of advertising, yet it has had to adapt to technology and audiences, just like all other media. It can be a very (cost) effective way of delivering an advertising message. Here are some questions to give you direction for this week’s blog; you can use an example of an executed campaign. From a media standpoint: How could an outside installation be used as media in the open air or in a large space? How can an outdoor site be used in a fun way to attract and involve the attention of passers-by? How can an advertising message be integrated into an everyday location in an attention-grabbing way? What unconventional ad formats could be used to grab your target group’s attention? What familiar places or objects can you use for your ad to attract attention in a provocative way? Are digital billboards more effective than traditional billboards, why? Interesting examples of billboards/OOH using bridging the digital world with the physical world (phygital). BLOG EXPECTATIONS On the outlined modules/weeks, an individual blog post is due about the topic of the week. Keep in mind that other members of the course will likely see your discussion blogs. Care should be taken when determining what to post. Take much care in researching and posting thoughtful posts, in order to maximize potential points. Discussion forum expectations: you are expected to post a blog giving your thoughts on the blog topic of the week. 1. The approximate length of your individual blog is 350 words minimum (will be checked).
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