Watch the two videos on branding and answer the following questions.
https://www.linkedin.com/learning/branding-foundations-2015/what-is-a-brand?u=57878161 and https://www.youtube.com/watch?v=jVf-TlUYmZ8
Question one
- What is your favorite brand? Name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process. Explain why these are important to support the brand in each phase of the buying process.
Question two
- Describe how these brand touchpoints are authentic, memorable, consistent AND support the brand? Talk about each of these in relation to the brand.
Question three
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- How do these brand touchpoints support the Point of Difference for this brand to help build brand loyalty?
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