Sales Budgets by Territories and Product Lines. Javierolon E…

Sales Budgets by Territories and Product Lines. Javierolon E…

Sales Budgets by Territories and Product Lines. Javierolon Electronics Cor- poration has two product lines, high-speed printers and electronic typewriters. The company's market research department prepared the following sales fore- cast for the coming year:
Industry's total sales forecast . Company's share of the market . Sales price per unit. .
High-Speed
Printers
25,000
20%
$1,800
Electronic
Typewriters
75,000
10%
$450
The sales force submitted these territorial sales estimates:
New England Area . Middle Atlantic . Southern States .
Total .
1,200
3,000
1,800
6,000
1,800
4,200
2,000
8,000
To establish an acceptable forecast, the budget director averages the two estimates. The resulting forecast is then broken down by territories in the same ratio as reflected in the estimates of the sales force.
Required: A sales forecast showing unit sales and total sales revenue by sales territory and by product lines.

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