rise of the hyper connected consumer

The evolution of social behavior on social media has impacted how we engage with our social communities and the world at-large.
After reading Bendoni (2017) Chapter 3 from (2017). Social Media for Fashion Marketing (1sted.) Bloomsbury:

Explain four of the six psychological impacts of social media with your personal analysis.
As the newly appointed Digital Media Manager for your selected company, provide an analysis on the impacts and how you plan to engage with your consumers.

My selected company is H&M.
One of the main goals is to expand their voice on social media
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