please follow the assigned questions to discuss the attached articles

please follow the assigned questions to discuss the attached articles

a) What is customer experience?
b) What it takes to design a superior customer experience?
c) How to align customer experience, through transformative services, with consumers†happiness over journey touchpoints?
d) why customer experience is more relevant today than ever before?
Also, research for more materials related to this topic from other external sources and list all referenced sources.
 
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