Overview of Methods in Business Research Case

In this assignment we will evaluate qualitative research methods in more depth. In the previous case assignment, you were expected to compare and contrast qualitative and quantitative methodologies, as well as mixed method. In this Case Assignment, you will evaluate in more detail the purpose, distinctive features, advantages, and disadvantages of two out of the four qualitative research methods in business research and sample populations described in the Module Overview.

Case Assignment
After reading the required background material and finding at least two other resources on your own, write a 5- to 7-page paper discussing the topic:
Qualitative Research Methods and Data Collection Techniques
In your paper, you should answer the following questions using your own evaluation and critical thinking.

Explain the purpose, features, advantages, disadvantages, sample populations, and examples in business research of TWO of the four qualitative research methods used in business research.
Explain TWO data collection techniques of your choice. Examples of data collection techniques or source of evidence are interviews, participant observation and fieldwork, direct observations, using documents or archival records.
If you were to conduct research, which qualitative research method and which data collection technique would you prefer to use and why?

Background Information:
Trochim, W. M. (n.d.) The Research Methods Knowledge Base, 2nd Edition. Retrieved from http://www.socialresearchmethods.net/kb/qualdata.p…
Marshall, C., & Rossman, G. B. (2006). Designing Qualitative Research (4th ed.). Thousand Oaks, CA: Sage Publ.Chapter 4: Data Collection Methods. Available at https://www.sagepub.com/sites/default/files/upm-bi…
North Dakota Compass (n.d.) Data Collection Methods. Qualitative Data Collection Methods. Available at http://www.ndcompass.org/health/GFMCHC/Revised%20D…
Optional Reading
O’Brian, R. (1998).* An overview of the methodological approach of action research. Available at from http://www.web.net/~robrien/papers/arfinal.html
Trochim, W. (2006).* Qualitative measures. Research methods knowledge base. Available at from http://www.socialresearchmethods.net/kb/qual.php
*Resource is dated; however, it provides significant contribution to content discussion.
Varja, K., Talley, J., Meyers, J., Parris, L., & Cutts, H. (2010). High school students’ perceptions of motivations for cyberbullying: An exploratory study. The West
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