mullins module was used to analyze the startup salad bar pro…

There are six steps to Macro market:

WISPA = research methodology
DENTS= literature review
ROAR= spreadsheet comprising all research from databases etc, i.e. secondary research = 2MR
Allocation = identify each point as P, E, S, T
PosiNeg = total number of P, E, S, T, and summarise one!
Statement= is this an attractive market

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