Prior to completing this assignment, review Chapter 2, section 2.1 in your Constellation textbook and read the article Answer 4 Questions to Get a Great Mission Statement (Links to an external site.) (Hull, 2013), being sure to review this Fortune 500 Mission Statements (Links to an external site.) Now, turning to the company you selected, research and find the companyâ€™s mission statement. Then,
State how the mission statement provides guidance for the companyâ€™s organizational activities.
Evaluate the companyâ€™s mission statement per each of the four questions posed in the Hull article as well as your assigned readings for the week.
Rate the company according to the 5 star rating system used in the Fortune 500 list, stating how many stars would you rate the mission statement. Explain your rationale.
Rewrite the mission statement so that it better addresses the four questions and forms a complete mission statement.
Additional resources for the week:
Abraham, S. (2012). Strategic management for organizations. Retrieved from https://content.ashford.edu/
Chapter 6: Creating Strategic-Alternative Bundles
Chapter 7: Choosing the Best Strategy/Support
Moore, K. (2011). Porter or Mintzberg: Whose view of strategy is the most relevant today? (Links to an external site.) Forbes. Retrieved from http://www.forbes.com/sites/karlmoore/2011/03/28/p…
This article compares two points of view to consider which may be the most relevant today and will assist you in your Porterâ€™s Five Forces discussion forum this week.Accessibility Statement does not exist.Privacy Statement (Links to an external site.)
Harvard Business Review. (2008, June 30). The five competitive forces that shape strategy (Links to an external site.) [Video file]. Retrieved from
Fortune 500 Mission Statements (Links to an external site.). (2017, September 11). Retrieved from https://www.missionstatements.com/fortune_500_miss…
Hull, P. (2014, January 14). Answer 4 questions to get a great mission statement (Links to an external site.). Retrieved from https://www.forbes.com/sites/patrickhull/2013/01/1…
McLeod, L. E. (2014). Why killing the competition is not a noble purpose (Links to an external site.). Forbes. Retrieved form http://www.forbes.com/sites/lisaearlemcleod/2014/0…
Sklar, H. (2011, November 22). Risk assessment: The most important effort youâ€™re doing all wrong (Links to an external site.). Forbes. Retrieved from http://www.forbes.com/sites/howardsklar/2011/11/22…
Cook, B. (2012, September 24). 8 strategic management: Strategic alternative analysis (Links to an external site.) [Video file]. Retrieved from
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