Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy.
January 18, 2018
Action Assignment B: Summarize and analyze a journal article or a YouTube video on virtual teams and post your analysis of the article or video below the 5 answers on the (same!) Moodle discussion forum WEB 2.0.
January 18, 2018

Marketing and Research Problems. Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under Applications & Problems #4

MKT 635 Week 1 Marketing and Research Problems

Marketing and Research Problems. Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under Applications & Problems #4 p. 47.

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims.

MKT 635 Week 2 Assignment Propose Research Project

Propose Research Project. You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising (see http://www.sramanamitra.com/2011/01/11/top-10-online- advertising-trends-of-the-decade/) have on a consumer’s behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind of research design you would use; why you would use it; and how you would conduct the research.

MKT 635 Week 3 Assignment Critique Questionnaires

Critique Questionnaires. Case 3.7 Critiquing Questionnaires is on pages 274 – 279. Using questionnaire information in the text and gathered from outside sources, develop the strengths and weaknesses of the surveys in Figures 3.7.4 through 3.7.7.

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims

MKT 635 Week 4 Assignment Sampling

Sampling. Complete Problem #8 on page 310. The paper must be two to three pages in length and formatted according to APA style.

MKT 635 Week 5 Assignment Bentley Foods

Bentley Foods. Complete Application and Problem #2 Bentley Foods, Inc. on page 412. The paper must be two to three pages in length and formatted according to APA style.

MKT 635 Week 6 Final Paper

Access the 2008-2009 BIPAC Market Research Report at www.bipac.net/bipac/grassroots_samples/market_research_report.pdf.

Fully critique the 2008-2009 Market Research Report for BIPAC. In your critique, determine and identify the research

design that appeared to be used in the Market Research Report. Evaluate the data collection methods used for both the quantitative and qualitative data. While the actual questionnaire used is not available, analyze the questions discussed. Elaborate on the sample design and samples used. Discuss the issues of sample bias and sample size.

The above is for guidance only, and is not suggested to be all that the critique covers. As an M.B.A. candidate, developing analytical skills is extremely important; this Assignment should show off those skills.

 

"Are you looking for this answer? We can Help click Order Now"