Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
Develop a positioning statement
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).
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