Find an article about a firmâ€s current use of IT to enhance its customerâ€s experience or select a firm you are familiar with in Saudi Arabia or the Middle East. Write a short paper describing the following:

Where is ITâ€s enhancement of the customer experience delivering value to the organization?
What challenges or obstacles does the firm encounter in enhancing the customer experience using IT?


Your paper should be 5 to 6 pages in length, not counting the title or reference pages, which must be included.
Include at least 4 scholarly references.
Your paper must follow APA style guidelines, as appropriate.

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