ASSIGNMENT: Choose an news article. Identify its author, primary agenda, intended audience, and the choices made to appeal to or persuade that audience. In particular, your analysis will focus on rhetorical appeals—ethos, logos, and pathos (Links to an external site.)Links to an external site.—as a way to determine if those choices are effective. Most importantly, you must make a clear argument with your rhetorical analysis. Therefore, your paragraphs must be well developed and focused and your overall claim about the advertisement (your thesis) clear.
Remember, in a rhetorical analysis your main purpose is not just to agree or disagree with the argument; instead, you need to focus on how the writer (or photographer, artist, etc.) expresses his or her opinion and on whether the writer succeeds in making a point. In other words, you will be writing about an argument, not about a particular topic.
FOCUS: appropriate tone for audience (classmates and instructors); paragraphs are well developed (reasons support your claims), focused (one main idea per paragraph), and build on one another without redundancy; evidence of risk-taking in your critical thinking (a willingness to read beyond what seems obvious)
OPTIONAL: If you are familiar with rhetorical tropes and schemes (i.e. metaphor, simile, onomatopoeia, synecdoche, metonymy, anaphora, alliteration, selective repetition of words, etc), you may include how they contribute to the image’s argument in your essay.
600words, typed, double-spaced, Times New Roman 12 point Font