Objective: Find examples of IMC and determine its reasons and effectiveness.
Instructions: First read Chapter 6 of your textbook.
Find an advertisement or other marketing communications piece for a product or brand. Make sure it’s one that you like and that it’s current (within the last two years). Paste a link or a picture/screen-shot of it into it in your assignment. Identify the type of marketing communication.
Next, for that same brand or company, find a different marketing communications piece. It must be a different type. Paste a link or a picture/screen-shot of it into it in your assignment. Identify the type of marketing communication.
Try to figure out why the company chose these two methods, and explain your theory.
An example of the assignment is attached. For the assignment, you may choose any product or brand except Wendy’s (because that’s what is in the example.)
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