evaluates the change of the value curve in the chosen industry caused by a recent innovation in the industry
The assessment approach is designed to match the learning objectives of the module. The assessment criteria emphasise the student’s ability to:
Demonstrate understanding of Entrepreneurial / Intrapreneurial principles
Demonstrate understanding of a range of Entrepreneurial / Intrapreneurial models
Analyse creative organisations from an Entrepreneurial / Intrapreneurial perspective
The two assessment methods are outlined below:
Submit a 2000 word individual essay which evaluates the change of the value curve in the chosen industry caused by a recent innovation in the industry. The argument should be underpinned by at least three theories delivered in the module.
Submit a 3000 word group business venture proposal based on a role-play corporate entrepreneurship simulation, to demonstrate an understanding of a particular company/organisation and apply appropriate entrepreneurial / intrapreneurial theories as well as undertake a 30 minute presentation of this team project (teams of 10 students) – this provides an opportunity to demonstrate and explain the creative process used within the context of the module.
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