Consumer Behavior

Complete – This week your questions are from chapters 9 and chapter 2 cases, so be sure to read them both. EACH of the 4 responses must contain a MINIMUM of 250 words (not including the reference list). For the week, you need a MINIMUM of 3 EBSCO scholarly sources cited and referenced in your work. These sources are to cover the CONSUMER BEHAVIOR TOPICS in the questions, NOT the products or services discussed. So if you are including additional EBSCO research on Tesla or Patagonia, this WILL NOT COUNT toward your total required scholarly research requirements! APA Format with in-text citations.

Question 1
How does Tesla Motors’ marketing strategy connect with the changes going on in the consumer decision journey today? Do you believe that they can be successful over the long-term with this kind of an approach?
Question 2
Three different categories of consumer decision making were identified: cognitive, habitual, and affective. How does Tesla seem to view the type of decision making that consumers go through when they purchase their vehicles?
Question 3
Do you believe that consumers consider a brand’s supply chain ethics when they purchase apparel? Do consumers bear any responsibility for the ways in which laborers in the apparel industry are treated? Would you be willing to pay a premium for a brand that was transparent about their efforts to ensure that laborers are paid a fair wage and treated decently?
Question 4
In Allison Arden’s Advertising Age article about the Like-a-Girl campaign, she talks about the need for purpose- driven marketing campaigns to feel authentic. To what extent has the Like-a-Girl campaign achieved this goal? What are the unique marketing challenges for a feminine care product brand overall?
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