In an essay of 350-500 words, compare a brand that you think has broken its brand promise to its customers to a trusted brand that you think keeps their promise to their customers. Provide one example for each brand that helps to support your claim. Explain how they differ in their marketing approaches and whether or not you feel their marketing presents the right public image for their brand(s).
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.
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