Chapter 4 Creative Messaging Essay
Creative Messaging
Now that you not only know who your target market is, but also their personality, it is time to create a
message that will resonate with your audience.
For Capstone Part 4, you have two options. Choose
one
of the options:
A)
Create a print ad for your brand. Your ad must have a headline, a graphic, and at least 100
words of copy.
B)
Critique an already existing print ad that your brand has already used. Answer the following
questions (3-4 sentences minimum for each question): Is this ad effective? What is the target
market they are pursuing? Are there any suggestions you would offer to make the ad more
effective?
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