Case Analysis: Google
Read the Google Case Study located in the Case Study section of the text.(I have attached the case study to this post).
Write a summary of the case study. In your paper explain how Google analyzed their value chain for the purpose of determining where they were able to create value when using their resources, capabiltites and core competencies.
Your summary should be a minimum of 2-3 pages in length and must be in your own words. Use APA style. Include 3-5 references. Only one reference may be from the internet (not Wikipedia). I only need 3 references. One will be the actual text which I will include myself so I only need 2 other references from you.