Determining the competitive advantage is critical for company success.
Assignment: Competitive Advantage
You are a marketing consultant to Timâ€s Coffee Shoppe. A way for Timâ€s Coffee Shoppe to determine the advantages (or weaknesses) Timâ€s has as compared to their competitorsâ€ is through doing a Competitive Profile Matrix (CPM). When you identify Timâ€s key success factors, you can weigh them according to the strength/weakness compared to the competitors.
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