Business Proposal Assignment
You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been practicing in this course, respond to this challenge:
You’re helping Gilboa prepare a report about the company. Gilboa characterizes the report as a “public business plan,†in that it will discuss the company and its objectives, strategies, and operations without disclosing the sort of confidential information that a typical business plan includes. The secondary audience includes potential investors, employees, and business partners.
To help overcome shoppers’ reluctance to buy eyewear online, Warby Parker offers Try-On in the stores, giving them to opportunity order five pairs of frames, try them on in the stores, then decide which pair they would like to order. This gives shoppers lots of time to try on the frames they are considering and get the opinions of family and friends.
On the job (Internal, Unsolicited Proposal)Write a 3-5 page internal proposal to your boss or supervisor. Select one of the topics below listed as A-D, and make sure to include it as one of your headings. Remember to include additional headings or sub-headings for each section in the proposal that explain this program- i.e. Background, Solution, Recommendation. Make sure to correctly identify and analyze your audience, as well as any possible secondary audiences. Usually, the person to whom you submit your proposal is in a position to order the implementation of the change recommended.
Home Try-On: Making online shopping even better than in-store shopping.
Home-Try On: Our tried and true way to eliminate the risk of buying eyewear online.
Home Try-On: Now you can try on five frames in the comfort of your own home.
Home Try-On: How we can reduce a major perceived risk in the Warby business model.
Rubric
Business Proposal Rubric 50
Business Proposal Rubric 50
Criteria
Ratings
Pts
This criterion is linked to a Learning OutcomeFormat
12.0 to >10.0 pts
Excellent
• Proper headings, spacing, paragraph breaks, and margins.
10.0 to >8.0 pts
Very Good
• Fairly good headings, spacing, paragraph breaks, and margins.
8.0 to >6.0 pts
Good
• Minimal errors in headings, spacing, paragraph breaks, and/or margins.
6.0 to >4.0 pts
Fair
• Frequent errors in headings, spacing, paragraph breaks, and/or margins.
4.0 to >0.0 pts
Unacceptable
• Incorrect headings, spacing, paragraph breaks, and/or margins
0.0 pts
No Submission
• Author did not include a submission.
12.0 pts
This criterion is linked to a Learning OutcomeContent & Organization
18.0 to >15.0 pts
Excellent
• Cogent ideas, logically developed paragraphs, comprehensive content, and effective transitions
15.0 to >12.0 pts
Very Good
• Very good arrangement of ideas, logically developed paragraphs, comprehensive content, and clear transitions.
12.0 to >9.0 pts
Good
• Points are supported, but more detail is required. Stronger transitions are needed.
9.0 to >6.0 pts
Fair
• Partially undeveloped or supported paragraphs. May use questionable transitions.
6.0 to >0.0 pts
Unacceptable
• Unfocused ideas, ineffective paragraphs, incorrect content, and/or non-existent transitions
0.0 pts
No Submission
• Author did not include a submission.
18.0 pts
This criterion is linked to a Learning OutcomeWording, Spelling & Grammar
10.0 to >9.0 pts
Excellent
• Varied and effective sentence structure; concise, clear, courteous, and correct language
9.0 to >8.0 pts
Very Good
• Good sentence structure; Concise, clear, courteous, and correct language with minimal errors.
8.0 to >7.0 pts
Good
• A moderate number of errors in sentence structure, spelling, and/or word choice.
7.0 to >5.0 pts
Fair
• Frequent errors in sentence structure, spelling, and/or word choice.
5.0 to >0.0 pts
Unacceptable
• Poor sentence structure, incorrect word usage, several misspelled words, and/or discourteous language.
0.0 pts
No Submission
• Author did not include a submission.
10.0 pts
This criterion is linked to a Learning OutcomeMechanics & Punctuation
10.0 to >9.0 pts
Excellent
• Evidence of careful proofreading. Skillful application of mechanics and punctuation.
9.0 to >8.0 pts
Very Good
• Good proofreading. Errors do not interfere with comprehension and do not negatively influence the reader’s perception of the writer.
8.0 to >7.0 pts
Good
• A moderate number of errors, but does not interfere with comprehension nor negatively influence the reader’s perception of the writer.
7.0 to >5.0 pts
Fair
• Frequent errors that may interfere with comprehension or may negatively influence the reader’s perception of the writer.
5.0 to >0.0 pts
Unacceptable
• Serious errors that significantly interfere with comprehension and negatively influence the reader’s perception of the writer.
0.0 pts
No Submission
• Author did not include a submission.
10.0 pts
Total Points: 50.0
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