Continue work on your Social Media Plan by answering the following questions. (These questions would be based on a new startup business (staffing Agency)
Resources and Capacity
Determine who in your organization will be responsible for implementation, and determine the number of hours they can allocate for content creation and maintenance. (Do you have a staff, or are you a staff of 1)
Identify Social Media Tools
Determine what tools will effectively reach your target audience. Match the needs of the target audience with the tools that best support your objectives and resources. (Example: Because Facebook has a large population of young women who have children, is free, and requires minimal technical expertise, it may be a good tool for a mom-centered program while only requiring a small amount of funding for social media activities.)
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Define Activities
Based on all of the elements above, list the specific activities you will undertake to reach your communication goals and objectives. (Example: Develop and promote Facebook fan page for diabetes education program.)
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