Review and analyze the following material:
Christensenâ€s Innovatorâ€s Dilemma Ch.11-End
This document has been uploaded as a pdf file to the Lessons tab between weeks 3-4. Note that although the copyright is older, Christensen is considered a master thinker in the area of disruptive innovation. We get the benefit of his timeless ideas without buying yet another book!
Refer to the above material for your 4-5 paragraph discussion of the following:
In The Innovatorâ€s Dilemma, Professor Clayton Christensen asks the question: Why do well-managed companies fail? He concludes that they often fail because the very management practices that have allowed them to become industry leaders also make it extremely difficult for them to develop and adapt to the disruptive technologies that ultimately steal away their markets.
One of the hallmarks of disruptive technologies is that initially they underperform the current technology on the attributes that matter most to mainstream customers. Only a few people value the disruptive technology in the beginning.
What markets today are being threatened by emerging disruption that seemed unimportant when first introduced? What established industries, companies or products may be in danger? What do you foresee happening?
Christensen argues that “disruptive technology should be framed as a marketing challenge, not a technological one.†Executives of companies in established industries have choices:
To ignore disruptive technologies and hope they die
To develop their own technology and slowly introduce it
To develop their own technology and aggressively market it
Leaders in established companies often face barriers to innovation. Give examples of companies, the barriers they face, and their responses that illustrate the 3 choices. How would you have reacted in the scenarios you provide? Why?
Type your 4-5 paragraph discussion directly into the text box or paste in the shared document link. Provide detailed explanations for your assertions, and use logic, research, and real-world examples to support your position. Use citations and references.
Analyze an episode of ABCâ€s Shark Tank at http://abc.go.com/shows/shark-tank
Select a product/service that was pitched on Shark Tank to analyze.
What is the name of the product/service?
Why did the contestant (s) say that America needs their product/service?
What was the best part of their pitch?
Did they make a deal? If no deal was made, what reasons were given by the sharks for not investing?
If you were a shark, would you have made a deal? Why/why not?
Consider a design for your product or service for your course project product.
What will it look like? What will it feel like?
Is your design congruent with your solution and customer? How?
How will you test your design?
How will you pitch it to someone?
Type your 3-4 paragraph discussion directly into the text box or paste in the shared document link. Provide detailed explanations for your assertions, and use logic, research, and real-world examples to support your positions. Use citations and references.
Posting On Managing NPD
Review and analyze the following material:
Review the Charles Schwab case in “Responses to Strategic Disruptionâ€
Refer to the above material for your 3-4 paragraph discussion of the following:
Compare and contrast Charles Schwabâ€s and at least one other firmâ€s responses to disruptive strategic innovation described in the MIT case above. What is the least effective response? What is the most effective response and in which cases does this effective response best apply?
Type your 3-4 paragraph discussion directly into the text box or paste in the shared document link. Provide detailed explanations for your assertions, and use logic, research, and real-world examples to support your position. Use citations and references.
Review and analyze the following material:
Christensenâ€s, The Innovatorâ€s Dilemma, Ch.10 Case Study of Electric Cars
Refer to the above material for your 4-5 paragraph discussion of the following:
Electric cars have come a long way! Now we also are seeing disruptive technology in the form of self-driving vehicles.
Consider how the electric car and self-driving vehicle pose a legitimate disruptive threat to companies making traditional vehicles. In what ways do they constitute an opportunity for profitable growth? In what ways could they lead to potential failure? Think outside the box.
To measure market needs, would you watch carefully what customers do, not simply listen to what they say? Why or why not?
Christensen writes, “I would not… follow the lead of other automakers in my search for customers.†Why wouldnâ€t he? Should we advise to hold “back from the market, waiting for laboratory researchers to develop a breakthrough battery technology?†Why or why not? Why is it that “no one can learn from market research what the early market(s) for electric vehicles [or self-driving vehicles] will be?†What kind of a plan will his business plan be? What markets does he guess at?
Why do disruptive technologies and new distribution channels frequently go hand-in-hand and what does this mean for electric cars and self-driving vehicles?
Deliverable for Week 6 Discussion Post Assignment
Type your 4-5 paragraph discussion directly into the text box or paste in the shared document link. Provide detailed explanations for your assertions, and use logic, research, and real-world examples to support your position. Use citations and references.
Reflection
Review and analyze the following material:
Christensenâ€s 5 Innovator Skills – Case of “Put a Ding the Universeâ€
Refer to the above material for your 3-4 paragraph discussion of the following:
What are the 5 innovatorâ€s skills? Give a real example from the case studies given in the article for each skill.
Describe what is meant in the article by putting a “Ding in the Universe.†Who is specifically referred to to describe this motivation?
Reflect on your top learning experiences in this course. Share your most significant new realizations and skills. If you were to pick one or two of the 5 Innovator Skills from this article, what would they be and why? How will developing these skills further your learning after this course?
Type your 3-4 paragraph discussion directly into the text box or paste in the shared document link. Provide detailed explanations for your assertions, and use logic, research, and real-world examples to support your position. Use citations and references.
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