Based on the ebook and powerpoint, Answer the following questions.

1.Choose a firm that you are familiar with. What is the firm’s core competency? Does it have a sustainable competitive advantage? Why or why not?
2.Companies use their brand as a competitive advantage. Given your knowledge about the global economy, which brands do you believe have the strongest likelihood of remaining a source of advantage in the twenty-first century? Why?
3.Evaluate and comment on this statement: “No competitive advantage lasts forever.” Give specific examples.
Every answer is up to 250 words
 
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