About Apple and Market Driven Innovation
It should be APA 6th edition format: (Times new roman, 12, double spacing), needs to have APA citation, references.
Check the link below, that is the topic all about.
Recall from the video, “Secrets at Apple’s Core,â€
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2973
that Jobs’ approach product development is summed up in his question: “How can the customers tell you what to do when they don’t know what is possible?â€
A different point of view is expressed in the article, “Market Driven Innovation.†To read this article, follow the link below:
http://ecommons.library.cornell.edu/bitstream/1813/11659/1/Market-Driven%20Innovation.pdf
Here are the questions you will address in your essays:
(1) In what ways are these two approaches different?
(2) Is one superior to the other? Why?
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