Refer to Case Study 10 and Exhibit 7.4 (attached) Amazon.com, Inc. (Case Study 10) describes the company’s founding in the mid-1990s. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.
In a 3 page paper, address the following:
Concentration:
Increasing the current customers’ rate of use
Attracting competitors’ customers
Market Development
Opening additional geographic markets
Attracting other market segments
Product Development
Developing new product features
Include a introduction and conclusion, please follow APA format
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