I need some assistance with these assignment. analysis of tom ford’s advertising from a feminist perspective Thank you in advance for the help! Tom Ford embodies fame and glamour, class and style. As a matter of fact, he is being embraced, endorsed and admired by many popular Hollywood stars. Thus, his medium can be seen as an expression of art.
Tom Ford’s advertising is done in tasteless and artless form and exploits women. In this photograph, he deliberately used a naked woman merely to attract attention. A curvaceous woman who only has her shoes on is used to allure the men’s attention to the tuxedo being promoted.
This variety of advertising reinforces the stereotype image of women as an object of desire. It fully downgrades women’s value as a mere sex object. It implicitly placed the woman’s role simply as an object of desire, an article to convey a man’s sexual gratification.
Making it even worse is the fact that the woman in the picture was doing a household chore such as ironing the pants of the man, while he conveniently waits at the corner. This depicts women’s subservience to men.
In short, this photograph alone tolerates society’s anti-women perception on two main points: domestication of women and women treated as sexual objects. These points will be elaborated in this report.
The viewing public was conditioned to accept women’s role in the society as to be confined in the four corners of the house as we see them endorse household products with enthusiasm. Women were seen as either a cheerful wife endorsing some cleaning products or a wife wanted to be accepted fully by her family if she can cook better. In this case, Tom Ford offers us a depiction of a perfect-body woman, doing domestic work for a man by ironing his pants who wears a face that longs for his attention.
Advertising and consumerism institutionalized the division of man’s and woman’s role in the society (Annandale). .
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