7 2 discussion concentrated marketing vs decentralized marketing international business operations 1

An electronics firm is considering how best to supply the world market for microprocessors used in consumer and industrial electronic products. A manufacturing plant costs approximately $500 million to construct and requires a highly skilled workforce. The total value of the world market over the next ten years for this product is estimated to be between $10 billion and $15 billion. The tariffs prevailing in this industry are currently low.

Should the firm favor concentrated manufacturing or decentralized manufacturing?
What kind of location(s) should the firm favor for its plant(s)?

 
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